Willing vs. Excited

It’s impossible to pressure someone into being excited about paying you for what you do.

Willing and excited are different.

We’ll certainly sell to the people willing to pay (and there’s nothing wrong with that) but it’s a lot more fun to develop a tribe of people who are excited to pay.

Enticing excitement removes any need for pressure or badgering or yelling.

It takes the focus from selling to offering.

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Drop me an email: gabe@gabethebassplayer.com