Worth Talking About

For the people who listen to songs, you have to make a song worth talking about.

For the people who go to shows, you have to make a show worth talking about.

For the people who do business with you, you need to make a business culture worth talking about.

For the people who want to love your band, you need to make a community worth talking about.

For people who listen to or read interviews, you have to give an interview worth talking about.

This probably sounds like a lot of work, and it is. But the exciting part is that you don’t have to wait on someone else to get started.  

One of the beauties and beasts of the music business is there are not very many bosses.  At least not ones saying you can’t make any of the above areas worth talking about.

Stop waiting, stop meeting, stop worrying, stop hoping, and just DO it.

p.s. Obviously this post covers the middle part of the “Why. What. How” situation. But you can stretch these thoughts to talk about the “why” and the “how” too.  It’s up to you.