Attention and trust. That’s what’s scarce, that’s what’s rare. That’s why Maroon 5 get a decent song on the radio and your great song never gets air play.
But that’s what you need. Attention and trust, not air play.
The question isn’t why is Maroon 5 on the radio and super famous and you’re not…it’s why do people trust them and give them attention (which turns into money)…and then follow that up with why should people trust you and give you their attention.
(Our friends might not be perfect day after day, or as exciting as when we first met them, but we keep giving them more chances because that’s a whole lot easier than finding brand new friends.)
That’s why an artists first hit song/album is usually their best song, because it had to be great in order to make up for their lack of attention and trust from the public.
However, once you have attention and trust, the battle becomes how to still deliver great music when you know you can lean on the attention and trust you’ve earned and it will make up for a certain amount of lack of quality in the music.
If you’ve been around for a while, writing songs, putting out music, you probably have a song that if it were shoved down peoples’ throats through radio, ads, placements, etc, people would like it just fine. So maybe your song isn’t the problem (…but maybe it is).
You can be trusted. You’re worth giving attention to. You just have to show us why.
I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com