When artists go to market their next thing, be it a record, show, a vote-for-us thing, the message is usually pretty clear. That is, the artist says “I need you…”.
But with how easy faux marketing has become on the internet, “I need you” has turned into meaning “We want anyone”.
Your music is not for everyone. It is definitely for some.
Do and say things that are so specifically relevant for the people you NEED, that it further turns off the ANYONE.
p.s. Quick further reading
Don’t miss a post. Sign up for free.
I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com