Are people listening?
That’s what it will come down to.
If Apple Music rolls out tomorrow and does at least half as well as Apple is hoping…we’re going to see a change.
Instead of knowing what people are buying, Apple will know what everyone is listening to, in real time, in the city in which you’re listening. And it could be A LOT of people.
The data collection will be incredible. We will see a connection with podcasts too, where bands who have a certain audience on Apple Music will get connected with people doing certain types of Podcasts. And Apple will even make educated recommendations to the Podcast makers as to who’s music goes best with their Podcast content.
Apple will know what artists are big in which cities. Apple could buy venues, book shows and know how to reach the people who listen to those artists. There’s already the iTunes Festival, but I think we better get ready for something much bigger and broader after a year or so of Apple Music.
They’re just going to know so much more about what people like and how to give them more of what they like.
If people are listening to your music, Apple will know, and you will benefit (and so will they).
If you’re an artist, get interested in the data and less interested in the monetary streaming rate. If you could use this data and people were listening to your music, you could easily figure out ways to make lots of money.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com