A good costume has something specific about it that tells everyone what it is.
A uniform, a wig, a pair of glasses, certain shoes, face paint, a hat, a helmet…it’s immediately recognizable and tells the story.
Freddie Mercury, David Bowie, Stevie Nicks, Steven Tyler, Katie Perry, Bono, KISS, John Bonham, Amy Winehouse, Paul McCartney, Slash…
You know how to dress up as all of these artists. And that’s not a coincidence. Like Brian Epstein said, or at least thought, ‘if you wear the same thing all the time you’ll be more recognizable’.