We don’t want an IQ test to take five seconds.
We want it to take at least thirty minutes…or maybe a couple of hours just to make sure our brains were appropriately mined.
Even if it only actually takes five seconds, we don’t want to believe such important results about ourselves could be discovered so quickly…so make the test longer. It will make us feel better about ourselves no matter what the score is.
What do people want to believe about your product and process and how could you make it more true?
»» Michael just wanted the numbers re-crunched.
