I was going to go to Wendy’s but as I was pulling up I saw a Hugh Baby’s across the parking lot and since I’d heard it was good I decided to try that instead.
It wasn’t a sign saying Hugh Baby’s is ten miles down the road that way. It was simply right there.
It might be helpful to put yourself right next to the competition (or the people doing something similar to you) so you can be an easy alternative to someone who might be looking for an alternative.
»» Ok so I stole the opening sentence from a Yelp review of the Hugh Baby’s that just opened up nearby.
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