It’s safe to say not many (or any) artists want to put out music as quietly as possible: Not posting about it or making a video or doing an interview. Just putting up on streaming and telling no one. (And if you’re wanting to do this as a career I don’t recommend this method.)
On the other hand, lots of artists put out music as loudly as possible. Shouting to anyone and everyone over and over, saying yes to every press outlet, buying followers to impress prospective press outlets, buying email lists to spam, Facebook ads, Instagram ads, hitting uninterested people over the head again and again because maybe they’ll click this time.
So you’re not going to put out music as quietly as possible…but what if you didn’t put out music as loudly as possible either?
What if you had a plan? What if you knew who you wanted to tell about it (ie. the people who want to hear from you) and just as importantly, who you can happily avoid telling about it because you know they aren’t your people anyway?
It’s not about raising the volume of your voice but the impact of it.
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