It’s still a heavy lift to write, produce, mix, and master a song…or an album.
And once it’s crossed over the finish line and release day finally rolls around…you will be tired.
Your energy will be zapped and all the promotion you once thought these songs deserved goes out the window. You won’t want to do it yourself and you won’t want to do the work of finding someone else to do it.
That energy vacuum is coming. Know that. Don’t mistake your lack of energy in the moment for a lack of love and true excitement for your project.
Make the plan beforehand. Hire the PR, video editors and photographers before hand. Have some easy goals lined up post release to help get some energy back.
It’s a lot easier to make a tired plan before you get tired.
