If you make the best burger in town you’re going to get tired of making the best burger in town.
And when you get tired of it you’re tempted to change it.
But no one who comes through the doors is tired of it or wants you to change it.
Keep serving the burger.
»»It certainly helps to like making the burger…but you don’t have to like it in order to serve it. Serving is a worthwhile motivation in itself.
