I made a record in high school and set up shop right outside the cafeteria. And I sold a lot.
I had three things going for me…
1. Everyone had a CD player (medium)
2. No one else was selling their CD by the cafeteria (competition/attention)
3. It was a small school so everyone knew who I was (reputation)
Take away any one of those three and I would have sold a lot less.
