There’s a notion that all you have to do is find your market, your tribe, get your 1000 fans and you won’t have to try to sell anyone anything anymore.
No…you’re still gonna have to convince people.
You might not need to plead but you’re going to need to keep earning it.
The way you sell might change but there are no sure bets in this business. You gotta sell it.
Just because you had a hit doesn’t mean you’re going to have a hit. Just ask anyone who’s had a hit.
And artists don’t typically like to think of themselves as sales agents but they sure hope the audience will buy their act…and keep buying it.
Things will not take care of themselves, you have to take care of them. And the hard work of finding your market is worth the hard work of taking care of it.
