We tend to remember things how they ended up.
And the JT halftime show ended in a remarkable way…literally…lots of people immediately remarked about how it ended…and are still remarking today.
Can’t Stop The Feeling might not be an all time classic…but it was the fuel that caused an ending that lots of people thought was fun and funny and celebratory.
And maybe that was the plan all along.
The Super Bowl halftime show is part of the pop culture lexicon (more than the music lexicon) and the end of the show lined up with this current social reality.
p.s. I grew up in Minnesota and I got text messages from both fellow-Minnesotans and non-Minnesotans when they did the arial shot of the stadium when the streets were lit up purple and they sprinkled in the Prince logo. So by nature, remarkable.
p.p.s. People seem to “just kinda like” Justin Timberlake. He sings. He dances. He acts. And people just kinda like him.
This isn’t going to win him the Nobel Prize, but it is impressive.
p.p.p.s. The last line of the first Tide commercial was one of the best marketing lines I’ve heard in a long time. I don’t have the slightest idea if it will help sell more detergent (tons of research from past tv ads would argue it won’t)…but what a great idea for a commercial.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com