You want to get the credit for being good at ALL of the things you’re good at.
But most of us are too busy for that. Too busy to think about you for very long at all.
We need you to make it easy to give you credit for one specific thing.
And I dare say it’s the specificity of the thing even more than your sheer excellence of the thing that causes us to remember. (But I do hope you have both specificity and excellence)
It’s specificity more often that causes the remembering…and the remembering that causes your phone to ring.
Sure, everyone is a jack of all trades. You can do it all.
But especially in your marketing: what is true and what is useful are different.
We’re dying to know you as something specific.
Will you tell that story?
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com