If your whole advertising strategy is ‘listen to my music’…you’re being shortsighted and selfish.
It has to be better. It has to be service oriented.
In fact, I would argue that a good advertising strategy for music these days would actually never ever say ‘listen to my music’.
The job of the music marketer is to induce attention for the artist.
Induce attention rather than demand or expect it.
‘Listen to my music’ = Look at me
Inducing attention comes from ‘Here I am’…and being very clear about who you are and where you are and why you’re speaking up in the first place.
p.s. One of the definitions of induce is to “give rise to”. If I may paraphrase…to awaken something that is already there but needs some cold water thrown on it.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com