Are you trying to convert people who don’t have a favorite band yet?
Are you trying to convert people who are open to adding to their ‘favorite band’ list?
Are you trying to convert people who aren’t looking for a new favorite band?
Are you trying to convert people who don’t care about favorite bands…they just want to hear a song they like?
Are you trying to convert people who don’t care about favorite bands…they just want to hear the same songs their friends like?
If you’re in the business of converting it’s important to know which type of music listener you’re looking to convert.
To say it another way…I’m not looking for a new brand of peanut butter to buy. I like the one I use…so if someone comes along with a ‘better’ one it doesn’t matter. The effort to change is far greater than the perceived advantage of the change.
But if I’ve never had peanut butter I’m a really good person to market peanut butter towards.
Once more to boil it down…
If you’re a new band it will help a lot if you market toward the type of people who listen to new bands.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com