Most artists want to market the things they take pride in, not necessarily what will trigger the fans.
Successful acts understand that while what they take pride in and what is marketed may over lap, it doesn’t need to.
‘Take pride in’ comes from artistry. The heart. The creative muse. The long lonely road and the striving to put what’s in your heart into a song and career.
‘What will trigger the fans’ comes from culture. The timing. The medium. What the fans just ate for dinner. The way they compare this song with the song before it.
For instance…it’s why when an artist gets asked where a certain song came from and the artist responds with a heartfelt, genuine, honest, truthful boring lame story. It’s a snooze fest and no one cares.
The artist may take pride in the story but in this case it’s an awful marketing tool. It would be better to tell a better story.
Take pride in things that make you proud.
Market what will trigger fans.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com