The main reason why your fans relate to you, believe you, adopt your story is because of the consistency at which you tell it.
Say you’re an artist and you get a mohawk. If you have it for one day, that’s funny and cute. If you have it for ten years it’s a different thing. Because if I go and get a mohawk too, I like knowing that we’re both walking around with the same haircut (for the same reasons). And if someone makes fun of me, I find solace that you’d be on my side.
And of course the mohawk could be anything.
Any well known band or artist became that way because of their commitment to consistency.
Lady Gaga, U2, Prince, Beyonce, Madonna, Coldplay.
»» Yes, with all of these artists we could talk about their ‘reinventions’ throughout their careers, but I think we’d find more consistency of purpose, character and spirit than we would new-ness.
