I suppose this is an addendum to the post about hotel rooms from a couple days ago…
The fine print never seems to make the offer better.
It’s never “Win $500” and then upon reading the fine print it’s $600 and on top of that they’re going to cover federal taxes.
It’s never “Win an autographed guitar” and then upon reading the fine print it’s not only the guitar but five zoom guitar lessons with the person who autographed it.
It’s never “Guaranteed or your money back” and then upon reading the fine print you not only get your money back but they’ll buy you another one, any brand of your choice.
No, the fine print always serves to undermine the exciting, advertised part of the offer.
But what if you did it the other way? What if the fine print was even better than the big print?
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Drop me an email: gabe@gabethebassplayer.com