There are two main ways…
Be famous
Have a great show
People want to see famous people and people want to see something amazing. And sometimes the two elements coexist within the same act.
But
I’ve seen household names put on boring shows in sold out arenas.
I’ve seen non-household names put on great shows in sold out arenas.
The thing with the famous sold out show is that you’ve gotta keep being famous in order to keep selling it out. And fame is a slippery tiger. A moving, fickle target.
On the other hand, if you have a great show, the great show is yours to keep. To build on, to grow. It’s something worth coming back for in and of itself. And you can start working toward it right now, you don’t have to wait for social media numbers to go up or streams to hit a benchmark. You can simply decide to build a show worth seeing.
