Within the music industry the way an artist is evaluated is, ‘what are the numbers?’
There are just enough numbers to talk about to where that’s the only thing talked about.
Streams, likes, followers, comments, pollstar, click through rates, conversion rates.
But what if you could tell your story without using numbers?
What if you could effectively communicate your connection and effectiveness without metrics?
After all, in the heart of an artist is the desire to make a difference more than talk about numbers.
And numbers are good too. They tell a good story. Perhaps even a true story. But they’ve become a conversational crutch within the industry.
