Figure out what you want to say.
Say it in a way that people (ie. your people) want to hear it over and over again.
It’s easy to think ‘easier said than done’ and just move on.
But the first part is too often overlooked. And the process of figuring it out gets rushed and then commitment is low and the message comes off thin.
It’s easier to commit to what you have to say if you actually believe in what you’re saying. And from belief and commitment comes the perceived consistency that will build reliability.
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Drop me an email: gabe@gabethebassplayer.com