Not every song is meant to be a hit.
It doesn’t mean you shouldn’t release it.
You just need to have a reason (and a plan) for why you’re releasing what you’re releasing.
Not every song gets the same marketing push.
Maybe you’re releasing a song so your fans will know you better.
Maybe you’re releasing a song so your fans will feel cool about telling their friends.
Maybe you’re releasing a song so the gatekeepers will open their gates.
Maybe you’re releasing a song to reinvent or steer the public perception of you.
Maybe you’re releasing a song so your world thinks you’re smart, talented, rebellious, clever, hip, thoughtful, understated.
It could be anything. You decide. Beforehand.
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Drop me an email: gabe@gabethebassplayer.com