When it comes to your merchandise, your fans want to
1. Look like you
and/or
2. Proclaim your name without looking dumb
Bruno’s merch table had a lot of the things him and the band were wearing on stage. So not only is this merch cool enough to wear on stage…I want to look like the people I just saw on stage…and now I can!
Brilliant.
When people are looking at you on stage all night and the drop by the merch table they want to look like (or resemble) what they just saw and remember what they experienced when they put on your shirt or hat or jacket and be proud of it.
Make sure all your merch falls into one or both of these categories.
*** I bought a hat.
*** More on the hat tomorrow.
Don’t miss a post. Sign up for free.
I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com