I bought a hat.
Here’s a deeper dive on that…
I bought that hat because when I put it on I get to tell myself a story.
(It might not be everyones exact story, but everyone has their version of it.)
I tell myself I now get to be associated with an elite entertainer. That I’m smart and observational and appreciate both the broad strokes and nuanced details of what made that show amazing. That I get something that not everyone else gets. And that raises my status, and that unlocks boldness.
Bruno’s show is top notch…and so the hat not only helps me remember the show, but informs me that I’m on the inside track.
Me and the dude who just had 20,000 people dancing for two hours have the same hat…so we understand each other and we are the same :)
Pretty powerful hat huh?
A version of this story happens with every fan who has ever bought your merch. So if you know this is happening, you can help inform it. In turn, your fans will happily spend more money on your merch but the feeling they receive from it is always worth far more.
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I’m always interested in your perspective, whether affirming or dissenting. Continue the conversation anytime: gabethebassplayer@gmail.com