And All The Coffee You Can Drink

It’s not expensive but it’s worth a lot.

It’s worth a lot because it’s a fun thing to hear (and a fun thing to say) and it lets me know that my coffee needs, however large, will be taken care of. I don’t have to worry about it. I will be taken care of.

And how much is care worth?

And when the care prompts connection, how much more is the care worth now?

And when the connection prompts insight…

And when the insight prompts action…

And the action prompts…

All because you made sure there was all the coffee I could drink.


***’And all the coffee you can drink’ is something that gets said at the end of the normal offer.

For example: Come over and show me how to use Logic. I’ll give you $100 and all the coffee you can drink.

Money is a normal thing to offer, coffee isn’t. So even though the coffee probably only costs twenty five cents, it gets all the credit for the taking-care-of. It’s the coffee that goes a long way. The coffee feels above and beyond. And above and beyond shows you care. And care, connects.

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200 New Styles

That was the subject of an email I got from a place I like to buy clothes from.

But it turns out it wasn’t 200 new styles…it was simply 200 new articles of clothing. All pretty much in the same style.

The reason why I like buying clothes from them is because they DON’T have 200 new styles. They have a style I like which they keep making new stuff for.

It’s important to understand if you’re in the business of creating a new style or simply creating a new thing that goes with, rhymes with, matches with an existing style. There is a vast difference between the two endeavors.

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What Song Is Next?

People are obsessed with not knowing what’s next and then finding out what’s next.

What song is next?

The tension, anticipation, guessing is so thrilling.

As radio gets smaller and playlist/on-demand has been the new normal for a while now, I’m curious as to where the tension and release of ‘what song is next’ will end up. Will that idea find a new home in recorded music?

The not knowing is so fun.

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As Planned vs. No Planned

The chances it’s gonna work out as planned are very low.

The chances that something is going to work out (ie sometbing will in fact happen) are very high.

Things don’t often work out as-planned, but they never work out no-planned.

The plan is the perfect thing to deviate from.

If you deviate with no plan, that’s called wandering…walkin around lookin around.

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Finding The Teacher

A good way to get them to teach is to ask them to teach.

Another way is to show up where they are teaching.

In the music business there aren’t a whole lot of people going around doing formal teaching so you’re going to have to go with the first option.

Of course you have questions. Of course you have an idea of who might have the answers.

The problem is it’s really hard to start a sentence “Will you teach me…” Because it means they are the teacher, you are the student. They know, you don’t. They have the upper hand and you need a hand.

You’re happy to admit this in your head, but afraid to admit it out loud by asking the question.

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A Word On Ideas

Ideas come to you.

You breathe life into them, take action on their behalf, grow them.

And then after a while they’re stable and have a power all their own.

A power that will breathe life back into you when facing obstacles and opposition. A power that will coax you to take further action. And a power to sweep away the hurdles.

We bring them to life and then they bring us to life.

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